BIG’s Blog: Get Your Video On!

According to a new study from Outbrain on the State of Content Marketing 2012, published in the Research Brief from the Center for Media Research, content marketing continues to be one of the rising stars in online marketing.

We all know what online content consists of: videos, blogs, or other information pieces you post on your website or on other online platforms like Facebook, etc.

The study highlights that 100% of brand and agency online marketers surveyed utilize content marketing in their overall marketing strategies. Yes, 100%. And fully 87% of the respondents stated video was their most common form of created content.

Popularity of Content Types Created by Brand & Agency Marketers (% Rounded)
Content Type	% of Marketers Using
Video	87%
Blog posts	67
Articles	44
Slideshows/photo galleries	44
Other	22
Source: Outbrain, State of Content Marketing, March 2012

This is a wake-up call for all fundraisers.

Get your video on!


-Mike
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