We all know what online content consists of: videos, blogs, or other information pieces you post on your website or on other online platforms like Facebook, etc.
The study highlights that 100% of brand and agency online marketers surveyed utilize content marketing in their overall marketing strategies. Yes, 100%. And fully 87% of the respondents stated video was their most common form of created content.
|Popularity of Content Types Created by Brand & Agency Marketers (% Rounded)|
|Content Type||% of Marketers Using|
|Source: Outbrain, State of Content Marketing, March 2012|
This is a wake-up call for all fundraisers.
Get your video on!
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