I have subscribed to Direct Marketing News since the late 1970s. How is that for dating myself? If you’re not subscribing, you should be. It’s free.
My guess is that most of you – especially in your direct mail fundraising side – have subscribed for at least that long. A number of years ago – probably around 2003 – I started to get their daily emails which give you the news daily of what’s going on in direct marketing.
Remember when all the articles and news were about lists, printing companies, direct mail copy writing, merge/purge techniques etc., etc.? In short, do you remember when Direct Marketing News was all about direct mail marketing?
Times have changed. The industry has changed. Today virtually everything in the news of direct marketing relates to digital and the Web.
Here is a recent copy of Direct Marketing News Daily Insider.
|Direct Line Blog|
Erin Dostal April 17, 2012
Lately — as a consumer, not a reporter — I've been purging my inbox. During the past week, I've probably unsubscribed from four or five different email lists.
List of the Day
April 17, 2012Accountants and Tax Preparers - ConsumerBase - This list features individuals who specialize in accounting and tax preparation.
This month's issue
Data drives e-commerce
Macy's looks to the future of digital commerce
Staples opens e-commerce innovation center
Welcome to BIG's Blog! Please feel free to forward this post to your friends and coworkers...and email me a comment at: firstname.lastname@example.org