Sunday, September 9, 2012

BIG’s Blog: The Wonderful World for Fundraisers

As far as fundraisers are concerned, it is becoming just a fundamentally different and a fundamentally wonderful world.

Have you ever experienced something you had just seen, tasted, or read, and wished you could share it with all your friends at once?

Of course you have. And you've heard the old saying: "A picture is worth a thousand words." And you've probably read my retort: "Well then what is a video worth?"

Back in the 1980s, Mother Angelica of EWTN fame spent a small fortune - hundreds of thousands, if not millions of dollars - to have the capability to upload her programs to a satellite for rebroadcast through cable systems and people with their own dishes across North America.

Do you realize that today you have the same ability to push your messages out as EWTN? But of course with EWTN, CBS, and all the rest of the traditional broadcast networks, it’s about audience. Their value is getting a lot of people to watch their programs at the same time.

But EWTN, CBS, NBC, ESPN... have nothing on you. They can only reach a finite audience, but you can reach the world.

You know what's happening, don't you? You and everybody else are tuning out traditional network TV programming. Their numbers have been collapsing for a decade or more and now the cable systems and the dish networks are also shrinking.

And do you know why? Because screens are proliferating.

We still have the TV screen, but now your PC or laptop computer is also an important screen, or more recently, your tablet device screen. But the most important screen is quickly becoming your smartphone screen.

With fewer and fewer exceptions, a mass audience at one point in time is giving way to viewers of all kinds of content. And, of course, time and space is not a factor since we can call up what we want to view, when we want, where we want, and on whatever device we choose.

Your organization can have just as much potential impact as any major television network or cable system. Ponder that for a moment.

The genie is out of the bottle, and for fundraisers looking to get their message out, it is a fundamentally different and fundamentally wonderful time.

So now that you know, what does that mean for getting your message out to a world full of potential supporters?


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