Tuesday, August 7, 2012

BIG’s Blog: What Millennials Can Do For You

The Millennial generational cohort – born after 1980 – is the generational cohort that is drawing a lot of attention these days. The leading edge age turned 30 years old last year. The PewResearchCenter tells us that every generation has a personality, and though difficult to determine in its younger years, as the leading edge of a generation begins to move into their twenties, they begin to act upon the collective values, attitudes, and worldview of their generation.

Millennials are the quid essential iPhone, Facebook, and digitally-connected generation . . . but that doesn’t mean they are socially inept and incapable of person-to-person relationships. If I read one more screed calling the Millennial generation socially backward by virtue of their ubiquitous digital tools, I will seriously become ill.

This IS the social generation as anyone who has sons, daughters, nieces, nephews, or have friends from this cohort can plainly see and attest. Their adoption of digital means to communicate only amps up their generational predisposition towards all things social.

Why is this important to fundraisers?

Millennials are the largest group of passionate outsiders who can… and will… carry your message from person to person.

But you have to talk with them… engage them. Win them as fans and your story gets taken far and wide.

Are you ready for this? Are you organized for this? Are you staffed for this?


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