A book came out in 2012 that I am just getting around to . . . I should have jumped on it earlier. The book is called Networked: The New Social Operating System. The authors, Lee Rainie and Barry Wellman, use extensive data from the Pew Research Center to paint a picture for baby boomer and gen-x fundraising leaders of the convergence of three technologies and the consumer adaption to them.
In the book, they coin a term they call “Networked Individualism,” and examine the aforementioned convergence of the three technologies – broadband, mobile connection and social networking - and then destroy the common myth that people are using this new technology to disconnect from people. Rather, they argue that these technologies are creating a connection that is completely new and profoundly human.
Understanding this is incredibly important for fundraisers going forward.
It’s worth watching this (short) video.
Drip, Drip, Drip.
-Mike
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