In way too many fundraising organizations dissent has been quashed, and anyone inside or from the outside of the organization who questions the viability and effectiveness of current fundraising methodologies is dismissed as misinformed or, worse, a fringe voice.
There is no mention of the sentence, “this isn’t working.” Groupthink remains firmly entrenched and enforced with the mantra, “this must work.”
But, of course, this means that you are guaranteed to fail.
Every new thing or idea comes from the fringe.
By the way, the U.S. Postal Service just said it lost $5 billion over the last twelve months . . . and that’s the seventh year the agency has reported a net loss.
You can keep doubling down on direct mail fundraising, believing that it will always be there (groupthink), or you can raise your hand in the next meeting.
Raise your hand in the next meeting.
Join us.
-Mike
Welcome to BIG's Blog! Please feel free to forward this post to your friends and coworkers...and email me a comment at: mike@big-db.com
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