There are over 1.2 million 501(c)3 nonprofit charitable corporations in the United States. The number of charities you were competing with for donations when your organization started fundraising years ago was a fraction of that number.
Today, you need to clearly state your mission and the reasons to support your organization in a few words. It must be clear, concise, and brief. What is your mission? Who are your supporters? What does your supporter consider valuable?
Today you cannot put your organization out there as a “me too” charity.
People have choices…lots and lots of choices.
-Mike
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