“To see what is in front of one’s nose needs a constant struggle.” – George Orwell
What are you thinking?
Your donor file declines precipitously as your year-over-year revenues fall off to the point that any unbiased observer would conclude your program is in collapse. Yet you march along reducing overhead expenses where you can in the hope that bequests will bail you out for one more year and make what you know to be a dire situation somewhat less so.
But where is the growth plan?
Growth? The word is a foreign concept in an organization that has come to believe that “managing the decline” until things pick up is the only strategy.
That most certainly is not a strategy; that is hope.
And hope is not a strategy.
Last word…it doesn’t have to be that way. There are people and firms that can help.
-Mike
Welcome to BIG's Blog! Please feel free to forward this post to your friends and coworkers...and email me a comment at: mike@big-db.com
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