BIG’s Blog: The Change in Direct Marketing News

Today, I hope my blog drives home one singular point.

I have subscribed to Direct Marketing News since the late 1970s. How is that for dating myself? If you’re not subscribing, you should be. It’s free.

My guess is that most of you – especially in your direct mail fundraising side – have subscribed for at least that long. A number of years ago – probably around 2003 – I started to get their daily emails which give you the news daily of what’s going on in direct marketing.

Remember when all the articles and news were about lists, printing companies, direct mail copy writing, merge/purge techniques etc., etc.? In short, do you remember when Direct Marketing News was all about direct mail marketing?

Times have changed. The industry has changed. Today virtually everything in the news of direct marketing relates to digital and the Web.

Here is a recent copy of Direct Marketing News Daily Insider.

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April 18, 2012 June 5-8, 2012 — McCormick Place West, Chicago, IL Join 8,000+ e-retail professionals at the 8th annual Internet Retailer Conference & Exhibition. Learn the latest practices for connecting with the 21st Century consumer. IRCE has the most comprehensive conference agenda and the world's largest display of the latest e-retailing technology. Learn more. Today's News * Twitter acquires analytics startup Hotspots.io JoAnn DeLuna Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter's revenue engineering team on April 16 to focus on developing analytics tools for Twitter's advertising and publishing partners, Hostpost.io explained on a web post. * Hulu revamps ad pricing model Ryan Joe Online television network Hulu will charge advertisers only when a video stream is fully delivered, said Jason Kilar, Hulu's CEO, during his keynote at the Ad Age Digital Conference in New York City. * SAP launches b-to-c marketing campaign Erin Dostal Business software provider SAP launched a global b-to-c advertising campaign, which incorporates digital and mobile marketing elements, said Costanza Tedesco, SAP's global VP of brand experience. * Omnicom shows revenue growth, but Europe at risk JoAnn DeLuna Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel. Direct Line Blog Direct Line Blog The inbox purge Erin Dostal April 17, 2012 Lately — as a consumer, not a reporter — I've been purging my inbox. During the past week, I've probably unsubscribed from four or five different email lists. List of the Day Datamine Accountants and Tax Preparers - ConsumerBase April 17, 2012 Accountants and Tax Preparers - ConsumerBase - This list features individuals who specialize in accounting and tax preparation. This month's issue Data drives e-commerce Macy's looks to the future of digital commerce Staples opens e-commerce innovation center

-Mike
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