Monday, May 28, 2012

BIG’s Blog: The "Social" Epiphany

Today’s blog marks an “intentional” shift in focus on my part for my blogs. Of course my blogs will continue to cover nonprofit fundraising, but today marks the introduction of “the” major theme of my blogs going forward. And that major theme is the Web evolution to the “Social Web.”

Let me make this as clear as I can; the Social Web will be the salvation and the future of nonprofit fundraising.

To grasp the significance of the social web you must also understand a previous evolution in the Web. Tim O’Reilly of O’Reilly Media is commonly referred to as coining the term “Web 2.0.” And though others may have equal or more claim to originating the term, it was O’Reilly Media and MediaLive’s hosting of the first Web 2.0 conference in late 2003 that has connected the term to Tim O’Reilly. It was at that conference that John Battelle and Tim O’Reilly outlined their definition of a major evolution in use of the “Web as Platform.” Software applications were now being built on the Web as opposed to the desktop.

Essentially, Web 2.0 is a migration of Web use that breaks the old model of centralized web sites and moves the power of the Web/Internet to your computer or web accessible device.

This shift to Web 2.0 was the prelude to the Social Web. And it is the Social Web that will allow fundraisers to develop relationships… the core of all fundraising… and by extension, donations, from the millions that use the Web.

Next time, I’ll tell you about the Billion-dollar gift to fundraisers.


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