It was just one article in a group of several articles from the online edition of Direct Marketing News – Direct Daily. I could have missed it, but thankfully I did not. The article was entitled, Most purchases, half of transactions to be mobile by 2015: Google.
As it rates in importance to the professional life of nonprofit fund raisers, this article on a scale of 1 to 10 (with 10 being the most important) is an 18. That’s my tongue-in-cheek way of saying this article is not only worth reading, it is worth reading paragraph-by-paragraph.
A possible comparative example from my own professional life happened in 1996. Had I not been paying attention, it would have adversely affected my professional life for decades. I was attending some kind of venture capital forum in Silicon Valley. Larry Ellison, the CEO of Oracle, the hardware and software database company, was the keynote speaker that kicked off the first day's morning session. Frankly, I don’t remember anything beyond the first four words of his address that morning and in the fog of time, I remember even less about the conference as a whole. But I will never forget the first four words of his morning speech as they echo over time. I have seen their wisdom and insight play out weekly, monthly and yearly since 1996. Those four words were, “The Internet changes everything.”
The article I commend to you above and encourage you to read very carefully is only slightly less momentous in its prognostication of the future insofar as nonprofit fund raisers are concerned.
In my blogs to follow, I will dissect this article as it contains some extremely important news for fund raisers, but more important than just the news are the implications for fund raisers.
Read the article and watch for my blogs to come.
-Mike
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